In the beginning...

There were no Pop-up ads, and the Web was gray and without ads...

Then during the early days of the Web, (1995 -1996) Netscape Communications Corp. came up with the Javascript Language for programming on the Web. One of the commands avialable in this new language was called "window.open" which allows you to open a new browser window. It's a pretty cool idea in theory, and the developers had no way of knowing the potential for abuse that this command held in store. Then, towards the end of 1996 advertising hit the Web in a BIG way...

Suddenly, in early 1997, some brain child in the Marketing Department decided that Pop-Up advertising would get the attention of otherwise non-interested users. Since we don't look at, or like the ads anyway... if you pop up a window in our face we're suddenly going to say: "Hey wait a minute this is pretty cool!" and be enticed to click the stupid ads.

How asinine is this?

Did this butthole lose his job? No! not at all... he was hired by GeoCities !! He was promoted to the head of the marketing department and given a BIG, fat raise! He's driving a new BMW now and likes to make clicking sounds with his mouth while pointing his finger and pretending to shoot an imaginary gun. It's no surprise that violence is so wide-spread and common in the United States today! I personally would like to beat him in the head with a stick until his skull turns to jello. And, if the opportunity ever presents itself, the line to beat this guy to a bloody-pulp forms BEHIND me. Sorry, I thought of it first.

If everyone gets together and scorns these companies for using 'pop up' ads then maybe they would go away! The first guy who came up with Agent Orange probably was considered a freakin genius. Then, when people started having babies with no arms, he became public enemy number one! Now, pop-up ads have become the poison! Does anyone remember the way the Internet was in early 1995? How many ads did you see back then? NONE! Nada, zero, nien, zilch, zip, not even ONE! This advertising illness that we have created is a self-inflicted disease; we can stop it if we want to!

I hate those ads too!
What can I do?

First, you can join together with the other people who do not like these ads. As individuals, we are weak. But, as a group we are strong! Our voice will be much louder if we SCREAM in unison! Start by joining the club, download a banner, and visit our forums. Then, get involved by letting the perpetrators know how much we REALLY hate pop up advertising.



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© Copyright 1999 Kendall Dawson.
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